IB Saxony Anhalt digital subsidy

Digitization in the company is promoted on the one hand by the creation of a web shop and by the professionalization of online marketing using search engine optimization and search engine marketing and improved by the implementation of an AR filter. The focus is on converting previously analog processes to digital processes and procedures. The goals are to make internal processes more efficient and to acquire significantly more customers online in order to achieve a significant increase in sales in the long term. The financial support from the EU is used sensibly for this purpose.